Mysteries of Marketing

As I sat pondering over whether I should get dressed and go out to get myself a Tim Horton’s breakfast sandwich, it hit me that there is marketing knowledge to be gained in food.

Bacon and Eggs

I realized that bacon and eggs are a very recent breakfast staple, all thanks to advertising.  In the old days breakfast was usually a grain product, like oatmeal.  Then thanks to Mr. Edward Bernays and his advertising campaign, breakfast was changed forever.

lobster

Then I read an article by Mahrie G. Ried where I discovered lobster was once considered a poor man’s food.  Yet again, with great marketing, lobster met its’ purpose, one of the tops in our food supply. What fantastic advertising.

So, applying this type of advertising to your book you could move your book to the top – a must read.  How?  I would appreciate any comments as to how this could be possible. In the meantime I will study the advertising techniques used to promote these two food items.

Calgary – Night life

There are some interesting statistics about the people of Calgary.  This applies especially to the airplane pilots.  A few years ago a USA scientist in the Antarctic got sick and needed to be air-lifted out in the winter.  It was a nearly impossible feat and even the USA army failed in the mission.  But two pilots from Calgary managed to get him out. This is definitely a story I have been tossing around that needs to be told.

When I was getting my weather observing certificate I found that a Calgary pilot has been the only survivor when flying through a CB cloud (Nimbus Cumulus).  The wind power in these clouds is unbearable.  His plane was trashed, but he survived.  The statistics make it very important for weather observers to locate and identify these dangerous clouds.

Sports:  For sports lovers Calgary offers many professional teams including the Calgary Stampeders football team and the very much loved Calgary Flames hockey team.  Calgary’s people offer friendly rivalry but never hostility.  The people are gracious without violence.  They worship their teams and join in street festivities whether the team wins or loses.

Calgary’s Saddledome – the hockey arena.

Nightclubs: – A horseshoe bar, a dance hall and a restaurant with excellent food and live famous country singer dinner shows, Ranchman’s country bar is a place to meet real cowboys as well as enjoy time with friends..  Although there are a variety of clubs with various types of entertainment, Ranchman’s is an authentic taste of Calgary’s culture and the roots of – ‘Cow town”. In my book One Dance with A Stranger, my hero – a country music star – sings at Ranchman’s.

There have been many movies done in and around Calgary.  It is not odd to see famous people on the streets.  Clint Eastwood, (Unforgiven); Charles Bronson and Donald Sutherland (The Mad Trapper), Christopher Reeves (Superman) and even Anthony Hopkins and Brad Pitt (Legends of the Fall).  As is their way, most Calgarians leave them in peace to enjoy Calgary.

Theaters: – There are many theaters in Calgary including Live Theatre.  I watched Phantom of the Opera in the Jubilee Auditorium and had to see it twice.  Stage West – has a dinner/live play show.  Again in One Dance with a Stranger, my couple goes to Stage West.  In the downtown Theater Live,  you can go to many popular shows of the time.

Dining: – Dining in Calgary is an experience as well.  Although there is an immense variety of international and national cuisines I would recommend Smugglers – and have an authentic Alberta Grade A steak.  There is nothing like it.  Visit China Town and try Dim Sum for authentic Chinese delight.  It was an enjoyable experience also.  

 

And on every street corner try my favorite: – First thing in the morning,  a refreshing break any time and a must after nightclubbing.  Try Tim Horton’s coffee.

Calgary, Alberta

I always loved Calgary, even as a child.  Calgary meant an exciting, vibrant city. When I finally went there, it was all I thought and better. The first time I saw the city at night, the lights were awesome.

Now, although I don’t live there I long to return.  I have a son who lives there with my new grand-daughter and the friends I made are fantastic.  They still live in Calgary.  Most of my close relatives live there or near there.  Sometimes I feel so isolated.

Two of my stories are set in or around Calgary.   Alberta Wild Rose, a historical romance is set in the surrounding area of Calgary.  And One Dance with a Stranger, a contemporary romance is set in Calgary.

The story I’m working on, Seraphim, also takes place mainly in Calgary.

 This is a picture my son took just recently – Calgary, Alberta 2012

 

This is a picture my friend took a few years ago when leaving Calgary.

Thank you Carol of Malibu Dreams Photography. 

As there is no Tim Horton’s where I live now, using Adobe Photoshop, I inserted a cup of my favorite brew into another picture Carol (Malibu Dreams Photography) took at Lake Louise, near Calgary.

Another – Riding Shotgun Trip

LOUISIANA

There is much traffic between Alberta and Texas or Louisiana.  Gas & Oil companies change their personnel about every two years between these places.  Calgary, Alberta has the largest percentage of Americans outside the USA in the world.  I found that a very interesting statistic.

As my husband was moving furniture at the time he often got moves to these states.  I decided to go with him to Louisiana one time as we could get down there on a Friday and he didn’t have to unload until the following Monday.

We spent a week-end in Lafayette, Louisiana. This trip was the most obvious ‘never seen before’ trip.  Wherever we drove – from eastern States, to the mid-west States and even the Pacific coast States there are similarities between Canada and the USA.  But there is no comparing in Canada when it comes to the bayous.

On Saturday we took a boat tour on the bayous.  From the eerie, hanging moss on the Cyprus trees, I had only read about in romance books  to the alligators we saw, I could only stare and try to drink in all the sights.  Deep pink flowers and waxy green foliage, floated on the water often looking like land.  Our guide told us the trunks of the Cyprus trees could be under water up to forty feet and still tower above us.  I could imagine voodoo rituals, ghosts and crawling monsters.  I saw alligators resting on rotting logs.  (My husband said they weren’t real . Mostly they didn’t move – he thought they might just be props for the tourists).  The water is murky, dark and mysterious.

Then I asked a few people where the best place to eat Cajun food was.  I was already hooked on the scrumptious tastes and since then I haven’t found a better cup of coffee – except maybe Quebec and of course Tim Horton‘s – my addiction of choice.  We went to a restaurant called PreJean’s and dined near a stuffed alligator.  The ambiance was perfect.  The food was out of this world. I can still imagine the taste of the chocolate dessert.  The people were so friendly.

On Monday we went to unload.  Our customer had a huge sprawling house beside the river.  The woman we moved was fun and entertaining. She actually gave me her full-length mink coat, saying she wouldn’t need it.  I could almost hear her ‘ha,ha’ in my mind.  But it was such a wonderful, thoughtful gift.

The air was hot and humid.  She explained that her skin just ‘slurped’ up the moisture when she got off her plane. (Calgary has extremely dry air). She had a long boardwalk along side the river and a boat dock.  Although she warned me to watch for poisonous snakes that crawled in the murky waters I couldn’t resist walking along side the river, drinking in the wondrous sights.

Then as the cardboard boxes were emptied and thrown out on the lawn to be flattened, I saw something else.  Little gecko’s – so irresistibly  cute and inquisitive crawled all over.  There were hundreds and hundreds.  I chased them – thinking this might be a wonderful gift to bring back for my two boys. They sure were quick.  They would stand on a box and wait for me – until I was close enough to reach out then they disappeared.  For anyone who thinks otherwise – I couldn’t have brought them across the border regardless, but the thought was fun.

Overall, my first trip to Louisiana is a warm memory of fun, beauty and a uniqueness I will never forget.  I have been to Louisiana a few times since, but my first trip was special.